However, the web version is more in-depth. You can also access your analytics from your phone or tablet with Spotify for Podcasters’ mobile analytics if you’re on the go. To access your podcast analytics, all you need to do is log into your Spotify for Podcasters’ Dashboard on the web. The average number of hours spent listening to Spotify podcasts is four and two. 46 of podcast listeners in the United States use Spotify to listen to podcasts. How to Access and Understand Your Spotify Podcast Analytics Step 1: Access Spotify for Podcasters There are over 4 million podcasts available on Spotify (Spotify) Takeaway: There are almost 4 million podcasts that are currently streaming on Spotify. Listener retention and the number of listens are important in regards to podcast marketing, as sponsors want reassurance that their ads will reach a sizable, engaged audience. With these important metrics in hand, you’ll be able to showcase to potential sponsors the value of your podcast with hard numbers. However, to prove you’re podcast’s usefulness, you’ll need to pay attention to analytics such as listener retention and the number of listens and downloads you get per episode. As a podcaster, you’ll want to acquire sponsors who purchase ad spaces in your podcast. Helps you track your earning potentialĪn extremely beneficial use of your podcast analytics is to help you track the earning potential of your Spotify podcast. ![]() Even if it’s not growing, it’s still useful information, as you’ll know that you need to improve or reorganize your content. Helps you measure your growthĪs you start tracking your analytics on a month-to-month basis, you’ll start to identify whether your podcast audience and engagement are growing. By knowing this useful information, you’ll know whether you need to adjust your content to suit them better or go in a different direction to attract other demographics during your podcast planning and scripting. Your analytics give you a better vision of how your listeners are structured, so you can see what type of audience your content is attracting and what locations they typically come from. Why is Spotify Podcast Analytics Important? Helps you cater content to your listeners ![]() The best-performing episodes: Knowing your best hits is super helpful in shaping how you plan your future content.Average listening time: With this, you’ll be able to see how long your listeners stay engaged with your podcast and if there’re specific places they drop off. By claiming ownership of your podcast you gain control over how your podcast is displayed and have access to podcast statistics.The number of plays: It’s really important to find out how many times your episodes have been listened to, so you can identify the most popular topics amongst your listeners. ![]() It’s a breakdown of your listeners, providing insights on age, sex, location, etc. Your audience demographics: This will let you know if you’re actually reaching your target audience.The most essential podcast analytics you’ll get are:
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